How to Choose Fishing Line

A FREE COUNTRY AND A FUTURE WORTH PROTECTING
5 min read
A FREE COUNTRY AND A FUTURE WORTH PROTECTING

There’s something about the Fourth of July that feels right on the water. Maybe it’s the quiet before the fireworks begin, while the sun sets as the little ones play and giggle.

WHY IT'S WORTH IT: THE SMALL-BUSINESS GRIND BEHIND OUR COMPANY
5 min read
WHY IT'S WORTH IT: THE SMALL-BUSINESS GRIND BEHIND OUR COMPANY

In an era when it seems like every product comes from a massive corporation with a warehouse the size of a football field, it's easy to overlook the small businesses quietly working behind the scenes to serve anglers across the country.

LESTER EMBRACES THE URCHIN-BAIT REVOLUTION
6 min read
LESTER EMBRACES THE URCHIN-BAIT REVOLUTION

Professional bass fishing has always been a game of adaptation. New electronics, new rods, new techniques and new baits have a way of finding their place in the sport whether traditional anglers like them or not.

OUR ROOTS KEEP US CASTING
4 min read
OUR ROOTS KEEP US CASTING

It’s not the kind of quiet where nothing’s really happening but the kind where everything is happening, maybe, exactly the way it should. A jon boat easing through fog before daylight, coffee steaming from a dented thermos and the sound of a trolling motor humming low while the world wakes up one bird at a time. That’s where most of us found fishing and if you’re reading this right now, you’ve probably experienced this.